Crown West Realty
One of the classic landmarks of the Central Phoenix corridor, the Phoenix Corporate Tower has frequently been referred to as “that white building with the arches.”

During the design process, we noticed that the address itself naturally created an arched colonnade along the top edge of the numerals. By incorporating a positive/negative effect to reflect the black and white pattern of the building’s windows, this new logo mark instantly creates a visual recognition with the building structure itself, while emphasizing its actual street address.

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